How Packaging Can Help You Spot Fake Skincare Products

Welcome to our third installment in the Identifying Fake Skincare series!

This week, we’re discussing skincare packaging and how it can help you detect fake products.

Skincare Brands Constantly Update Their Packaging

One key fact about U.S. skincare brands is that they regularly update their formulas and packaging—especially for their bestsellers.

Why?

✔ To stay ahead of counterfeiters

✔ To introduce new technology or formulations

✔ To enhance product security and traceability

This is why packaging updates happen frequently, and many brands don’t announce them in advance. Instead, they update their websites and inform accredited resellers after making the change.

Examples of Skincare Brands That Recently Changed Packaging

✅ Palmer’s Skin Success Fade Milk has changed its packaging four times. Two designs have been phased out, and two are currently in use.

✅ Olay updated the packaging for all their body lotions in 2024.

✅ The Ordinary changed the Alpha Arbutin packaging, along with others.

✅ AmLactin also updated its packaging recently.

Other major brands frequently update their packaging too, and the latest versions are always available on their official websites.

What This Means for You as a Shopper

If you buy a product from Tụrụ Beauty Store, and the packaging looks different from what you bought elsewhere, here’s what to do:

✔ Check the brand’s official website – The latest packaging will always be displayed.

✔ Send an email to the brand – Most brands respond and confirm packaging updates.

 

At Tụrụ Beauty Store, we import fresh batches directly from the U.S., so we often hear customers say, "This doesn’t look like the one I bought before!"

When that happens, we show them the official brand updates and emails confirming the packaging change.

Why Buy from Tụrụ Beauty Store?

✅ You always get 100% authentic products – No risk of fake skincare.

✅ You receive the latest batch – Not old stock sitting on shelves for years.

✅ You’re always in sync with brand updates – No outdated formulas or packaging.

How to Spot a Vendor Selling Fake Skincare

If a vendor claims to import from the U.S. but sells products in old or discontinued packaging, be cautious! The product is either:

❌ Fake – Counterfeiters often use outdated designs.

❌ Old stock – It might be expired or close to expiry.

Always verify packaging updates before making a purchase, and choose trusted stores like Tụrụ Beauty Store for guaranteed authenticity.

Got questions? Drop them in the comments!